The massage and spa business has continued to grow despite the long pause caused by the recent covid-19 global pandemic. As the tourism industry continues to boom around the world, you can find a lot of spa salons opening up. If you are one of those with your own spa salon, here are some of the marketing strategies that you can use to get started.
Incorporate the use of technology
This should be at the top of your list with the concept of digital transformation hitting the global scale. A lot of businesses are now understanding the importance of digital transformation and how you can incorporate it into your business. In the spa industry, being able to develop a beautiful website with outstanding scheduling software within the website not only provides efficiency for your business but displays a great user experience. Having your customers look through every aspect of your website puts you up a step in the right direction.
Packaging your services
Every spa salon will have different services that they can offer whether it’s a traditional Thai massage, facial treatments, foot massage, etc. It is imperative that your customers understand that they can select multiple services as a package for each session. Once again, this provides efficiency to understand your client’s needs and helps prepare your therapist for each session. In addition to packaging your services, you can then implement a discount feature which would be great for your customers.
Memberships and Giveaways
This is both an important factor as well as psychologically brings your clients back for another round or session. With a membership, clients can then receive specific benefits that you may offer and can continue to track their massage visits to reach certain milestones that your spa will reward. Giveaways are somewhat similar to memberships except that customers that do not pay for memberships can still participate in receiving rewards. You can combine these two together by providing giveaways for those with membership cards. Once again, this is a subjective concept and depends on how you want to run your business.
Partnering with businesses
Lastly, partnering with businesses is a great step toward building brand awareness. This is famous for hotels or apartments where tourists find themselves looking for a massage parlor. Your partnered businesses can provide vouchers to visit your spa salon and to gain a new experience.